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Ford Motor had entered India back in 1995 in partnership with Mahindra, called Mahindra Ford India Limited (MFIL). Three years later, Ford separated from Mahindra to set up Ford Motor India. Ford's first independent product for the Indian market was the I
Ford shuts down its production in India
Ford Motor had entered India back in 1995 in partnership with Mahindra, called Mahindra Ford India Limited (MFIL). Three years later, Ford separated from Mahindra to set up Ford Motor India. Ford's first independent product for the Indian market was the Ikon sedan.
And in 2021, Ford Motor has officially announced that it will shut its production facilities in India. Ford India issued a statement today(21/09/2021) saying it will not manufacture cars in the country anymore. It has decided to shut production at its facilities in Sanand (Gujarat) by the fourth quarter of 2021 and Maraimalai near Chennai in Tamil Nadu by the second quarter of 2022.
Ford's decision to stop vehicle production in India comes 23 years after the carmaker started producing its own cars for this market. Ford has been facing massive operating losses, more than $2 billion over the past 10 years, and a $0.8 billion non-operating write-down of assets in 2019.
Ford's decision may not come as a surprise. Talks of the US-based carmaker shutting India operations has been going on for a while. There were also words that it was looking to share manufacturing facilities with other OEMs to save cost.
Anurag Mehrotra, President and Managing Director of Ford India, said the company considered investigating several options, including partnerships, platform sharing, contract manufacturing with other OEMs, and the possibility of selling its manufacturing plants, which is still under consideration. “Despite these efforts, we have not been able to find a sustainable path forward to long-term profitability that includes in-country vehicle manufacturing," Mehrotra said. “The decision was reinforced by years of accumulated losses, persistent industry overcapacity and lack of expected growth in India’s car market."
“As part of our Ford+ plan, we are taking difficult but necessary actions to deliver a sustainably profitable business longer-term and allocate our capital to grow and create value in the right areas," said Jim Farley, Ford Motor Company’s president and CEO. “Despite investing significantly in India, Ford has accumulated more than $2 billion of operating losses over the past 10 years and demand for new vehicles has been much weaker than forecast.
Meanwhile, Ford will also continue to provide customers in India with ongoing parts, service, and warranty support. Sales of current products such as Figo, Aspire, Freestyle, EcoSport and Endeavour will cease once existing dealer inventories are sold.
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