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Royal Enfield to launch a 250cc motorcycle by 2026/27, targeting affordability and efficiency, competing with major rivals.
Royal Enfield is set to launch a new 250cc motorcycle by 2026/27. This bike will compete with models like the TVS Ronin, Bajaj Pulsar N250, Suzuki Gixxer SF 250, and KTM 250 Duke. The 250cc project has recently been approved after years of consideration.
Royal Enfield plans to introduce about four new models each year until 2027. The announcement of a 250cc bike has created excitement, especially among younger riders who prefer compact and agile motorcycles.
The new 250cc bike is expected to be priced around Rs 1.25 lakh, making it more affordable than the current cheapest Royal Enfield bike, the Hunter 350, which starts at Rs 1.50 lakh. This pricing strategy aims to attract a broader segment of users. The 250cc platform will likely lead to multiple models, enhancing market reach and sales.
The move to a 250cc bike is also influenced by the need to reduce emissions and improve fuel efficiency. There are discussions about a hybrid option for the new 250cc engine, though this may take time to develop. An electric motorcycle from Royal Enfield might come sooner than a hybrid model.
The new 250cc bike, internally known as the V platform, is expected to feature a simple, air-cooled engine, similar to the 350cc air-cooled engine rather than the liquid-cooled Sherpa engine used in the Himalayan 450. This simplicity will help keep the bike affordable.
This isn't the first time Royal Enfield has produced a 250cc bike. The company has a history of 250cc models, such as the 225cc Model A (1930), the 250cc Bullet (1932), and the 250cc Crusader (1957). Other models included the Clipper and the original ‘65 Continental GT 250. There were even smaller capacity bikes like the 148cc Model Z ‘Cycar’ (1933) and the 125cc Flying Flea (1939-1945).
Royal Enfield's new 250cc bike is set to make a significant impact in the motorcycle market by offering an affordable, efficient, and historically rich option for riders. The launch by 2026/27 is highly anticipated, promising to expand the company's reach and meet the evolving preferences of modern riders.
Image Source: Rushlane
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