Ad
Ad
Honda Cars India announces plans to launch three new models by 2026-27 as part of a broader strategy to introduce five SUVs by 2030. The automaker shifts focus to SUVs to address market trends, leveraging India as an export hub for future growth.
Honda Cars India has announced ambitious plans to revamp its portfolio, with three new models slated for introduction in 2026-27. This is part of a broader strategy to launch five SUVs by the end of the decade, highlighting India’s pivotal role as a manufacturing and export hub.
“We are going to introduce three models in 2026-27,” said Takuya Tsumura, President and CEO of Honda Cars India. "By 2030, we will have five models. One is Elevate, and the other one is an electric vehicle based on Elevate. But actually, we are now planning to introduce more in the market.”
Honda’s current share in India’s passenger vehicle market has dropped to below 1.5%, a stark decline from 2.4% in 2022-23. The drop has been largely attributed to waning demand for sedans, historically Honda’s core strength.
While the mid-size sedan City and compact sedan Amaze have been Honda’s flagbearers, the company recognized the need to pivot to SUVs, now accounting for more than half of all cars sold in India.
Honda’s mid-size SUV, the Elevate, launched during the 2023 festive season, marked the automaker’s entry into the highly competitive SUV segment. Despite the initial success of the Elevate, Honda acknowledges the need for an expanded SUV lineup to meet evolving customer preferences.
“The market shift is more towards SUVs. That is why we decided to put more models on the SUV side,” Tsumura explained.
Honda’s upcoming lineup will include an electric SUV based on the Elevate and additional SUV models that cater to a variety of customer needs. While details remain under wraps, Ryuto Shimizu, Director of Marketing, hinted at innovations in powertrains: “At the moment, we are making the Indian customers wait a little bit more. But from 2026-27, we will be able to give good news regarding models and new powertrains. It is just about a matter of time.”
Despite a 5% decline in domestic sales in 2023-24, totaling 86,584 units, Honda Cars India demonstrated resilience in exports. The company recorded a 64% growth in export volumes to 37,660 units, contributing to a 16% increase in revenue to ₹16,461 crore. Profit before tax grew by 25% to ₹1,029 crore, showcasing the brand’s strategic shift towards leveraging India as an export hub.
Honda entered the Indian market in 1995, establishing its reputation for quality and reliability. The 1998 launch of the Honda City set new benchmarks in the mid-size sedan category, becoming synonymous with premium appeal and robust engineering. Over time, models like the Civic and Accord catered to aspirational buyers but struggled with mass-market penetration due to premium pricing.
Compact offerings like the Jazz and Brio faced mixed fortunes, while the Amaze became a strong player in the compact sedan segment, particularly with its diesel variant. However, Honda’s delay in capitalizing on the booming SUV segment, with earlier models like the CR-V and WR-V underperforming which left a gap in its product strategy.
Honda Cars India’s renewed focus on SUVs aims to realign the brand with market trends and customer expectations. By committing to a diversified lineup and innovative powertrain technologies, the automaker seeks to address its current market challenges and build a sustainable future in India.
As Honda prepares for the next phase of growth, the company is banking on its global expertise, robust engineering, and India’s growing role as an export hub to deliver a stronger and more competitive portfolio.
With three models on the horizon and a plan for five SUVs by 2030, Honda Cars India is determined to reclaim its position in one of the world’s fastest-growing automotive markets.
Also Read: Tata is offering Discounts on their cars upto Rs. 3.70 lakhs in December 2024
Rolls-Royce Spectre Black Badge Launched in India at INR 9.50 Crore
Rolls-Royce launches the Spectre Black Badge in India at ₹9.50 crore, making it the most powerful production EV from the brand.
23-Jun-2025 07:29 AM
Read Full NewsRolls-Royce Spectre Black Badge Launched in India at INR 9.50 Crore
Rolls-Royce launches the Spectre Black Badge in India at ₹9.50 crore, making it the most powerful production EV from the brand.
23-Jun-2025 07:29 AM
Read Full NewsBYD Atto 3 Crosses 1 Million Global Sales Milestone
BYD Atto 3 achieves over 10 lakh global sales in less than 4 years. The 2025 model year brings updates like ventilated seats and improved battery tech to India.
23-Jun-2025 03:35 AM
Read Full NewsBYD Atto 3 Crosses 1 Million Global Sales Milestone
BYD Atto 3 achieves over 10 lakh global sales in less than 4 years. The 2025 model year brings updates like ventilated seats and improved battery tech to India.
23-Jun-2025 03:35 AM
Read Full NewsBajaj Offers ₹5,000 Discount on Freedom 125 Drum Variant to Boost Sales
Bajaj Auto slashes ₹5,000 off the base variant of the Freedom 125 CNG motorcycle, now priced at ₹85,976. The move aims to boost sales amid slowing demand in the commuter segment.
21-Jun-2025 07:11 AM
Read Full NewsBajaj Offers ₹5,000 Discount on Freedom 125 Drum Variant to Boost Sales
Bajaj Auto slashes ₹5,000 off the base variant of the Freedom 125 CNG motorcycle, now priced at ₹85,976. The move aims to boost sales amid slowing demand in the commuter segment.
21-Jun-2025 07:11 AM
Read Full NewsHonda City Sport Launched at ₹14.88 Lakh: A Stylish Twist on the Iconic Sedan
Honda Cars India has introduced the limited-edition City Sport at ₹14.88 lakh, featuring sporty cosmetic upgrades, a premium black-red interior, Honda Sensing ADAS tech and more.
21-Jun-2025 03:53 AM
Read Full NewsHonda City Sport Launched at ₹14.88 Lakh: A Stylish Twist on the Iconic Sedan
Honda Cars India has introduced the limited-edition City Sport at ₹14.88 lakh, featuring sporty cosmetic upgrades, a premium black-red interior, Honda Sensing ADAS tech and more.
21-Jun-2025 03:53 AM
Read Full NewsKTM Restructuring Plan Approved by Austrian Court & New Operational Phase Begins
KTM has received court approval for its restructuring plan, paving the way for a 30% creditor payout and a revamped manufacturing strategy under Pierer Mobility Group.
19-Jun-2025 07:31 AM
Read Full NewsKTM Restructuring Plan Approved by Austrian Court & New Operational Phase Begins
KTM has received court approval for its restructuring plan, paving the way for a 30% creditor payout and a revamped manufacturing strategy under Pierer Mobility Group.
19-Jun-2025 07:31 AM
Read Full NewsHero MotoCorp to Launch VIDA VX2 Electric Scooter on July 1, 2025
Hero MotoCorp will launch the VIDA VX2 electric scooter on July 1, 2025. Positioned below the Vida V2 lineup, the VX2 debuts a Battery-as-a-Service (BaaS) model.
19-Jun-2025 03:48 AM
Read Full NewsHero MotoCorp to Launch VIDA VX2 Electric Scooter on July 1, 2025
Hero MotoCorp will launch the VIDA VX2 electric scooter on July 1, 2025. Positioned below the Vida V2 lineup, the VX2 debuts a Battery-as-a-Service (BaaS) model.
19-Jun-2025 03:48 AM
Read Full NewsAd
Ad
Tata Harrier EV
₹ 21.49 - 27.05 Lakh
Volkswagen Golf GTI
₹ 53.00 Lakh
Kia Carens Clavis
₹ 11.50 - 21.50 Lakh
Tata Altroz
₹ 6.89 - 11.49 Lakh
Lamborghini Temerario
₹ 6.00 Cr
Hyundai Stargazer
₹ 9.60 - 17.00 Lakh
Mahindra XEV 7e
₹ 21.00 - 30.00 Lakh
MG Cyberster
₹ 60.00 - 70.00 Lakh
Renault Kiger Facelift
₹ 6.00 Lakh
BMW M3 Facelift
₹ 1.47 Cr
Ad
Ad
Ad